Hand Sanitizers for H1N1

Cito Corporation has tapped Futuregen to provide the online marketing presence, web analytics and SEO to help drive awareness to CITO’s great products among which includes the Instant Hand Sanitizer and Insect Repellant.

The Instant Hand Sanitizer now uses Chlorhexidine instead of Triclosan which has received some concerns over possible ill effects when mixed with Chlorine. The Chlorhexidine is the active biocide that kills 99.9% of all germs including the H1N1 now plaguing most urban areas.

The Insect Repellant contains Citronella essential oil formulation. A Non Toxic, Non Medicated, Safe and Effective with very pleasant fragrance for long hours of protection against mosquitoes both indoor and outdoors.

Managing Web Presence on Social Networks

Studies now show that internet users visit their social networks at least 2 to 3 times a week. This has given business the idea of reaching out to their potential market by also maintaining presence in these social networks. However, building up credibility and a web community via social network takes a lot of work. Most blog authors complain of the ton of work involved in posting compelling articles, and moderating the comments—distinguishing spam from the engaging comment is time consuming.

This is where our virtual assitants come to the rescue. We provide:

1. Setup services for corporate blog sites with up to three post  a week from articles or email content that you provide.

2. Setup services for creating social networking account in facebook, twitter, myspace, linkedin for your business.

3. Moderation services for  the accounts setup in #1 and #2

4. Escalate user comments to you for action

 5. Monitor the traffic for the #1 and provide weekly  report on web site activities.

6. Promote the sites created in #1 to directories and related sites.

7. Promote EACH blog posts to social sites like: Digg, boing boing, technorati, buzz up, reddit, delicious, stumbleupon, mixx, newsvine, blinklist, furl, propeller

Interested parties are asked to contact marketing[at]futuregen.sg for more details.

Monitoring Promo at 135 SGD per Device

In keeping with the tough times, Futuregen is offering a promotion on its Global Network Monitoring Service. The benefits are explained on a previous article on Global Network Monitoring Service.

Our service works by polling (talking to) your network devices every 5 minutes using SNMP (Simple Network Management Protocol). SNMP gathers data about your device and stores it in our Database. This enables us to do baseline analysis on a daily, weekly, monthly and yearly basis.

Some of the most common causes of downtimes that we can identify and notify include:
– Lease Line disruptions and bit errors
– Network Routing Issues
– Abnormal resource utilization for bandwidth, cpu, memory, disk usage

The details of the promotions are as follows:

1. Affordable per device pricing.
You can avail of the service by enrolling as little as one device (router, server or switch) to our service. The Per Device Per month fee is only 135 SGD.

2. Device attributes monitored:
Each device that is enrolled in the promo will have its cpu, memory, and bandwidth monitored.

For SNMP enabled servers, we can also monitor the disk usage and create alerts if these get past 80% utilized.

For routers with upstream links, we also monitor the bit error rates and create alerts for situations where the line quality deteriorates–even before users feel the ‘sluggishness’ of the line.

3. Notification within 10 minutes
When a device or link goes down, our service level agreement is to contact you or your designated officer to inform you of the event. This proactive alert enables you to accelerate the recovery from downtimes.

The following optional service/deliverables can be added:
1. Syslog server..where network or device events can be posted automatically for review (10 SGD per device per month)
2. Graphs and charts for executive briefing (15 SGD per report)

To enroll in the program, kindly email marketing[at]futuregen.sg. Related documents: Network Offering Brochure Scope of Work , Network Device Details Form

Bus Stops in Singapore

Having Bus Stop locations highlighted on Virtual maps increases the usefulness to people finding a way to get to a particular location.

Here is the problem, No Bus Stops!
The usual maps (google and microsoft) shows you only the location…but NOT the bus stops in a specified area. It would be a lot useful if the map also shows the location of bus stops in the vicinity of the area you are interested in.

The local bus company MAY provide the bus stop info, but these bus stops may not be superimposed on the map! It is not efficient.

Here are our goals:
Wouldn’t it be nice if we could also see the bus stops in and around an area that you were interested in? This is what we plan to provide – maps with bus stop information. You just need to pan a bit to the left or the right to make the bus stops show up.

The second goal is to allow us to find the route a bus is taking. Armed with this info one could then figure out alternative routes to take.

Here is the bus stop info page. We hope YOU can add value to this project by entering other bus stops in your area, and provide us with your feedback.

Microsoft–For training us in Bangkok in Microsoft Live! This community based project is written in .Net using Microsoft’s Virtual Earth APIs and windows Live Authentication API.

SinGeO — for the seminal work and the file location of the bus stop info!

Avoiding Google Penalty for Duplicate Content

WordPress sites usually have multiple links to the same content. Recent googlebot changes have now been more sensitive to this issue and will highlight this as “Duplicate Title Tag”. Once this is flagged, your page that is highlighted as having this “Duplicate Title Tag” will be delisted from the search engine results.

The effect is that your site, or at least your pages with duplicate title tags will not be shown. And once that happens, your traffic will drop as the visitors referred by the search engines will be gone!

The easy solution is to use the robots.txt file to let google know about this and have it not index the duplicate pages. For example:

eBusiness Adviser | Network Monitoring Service

Excerpt above was taken from google webmasters tool that shows the single page for “Network Monitoring Service” being flagged by Google for having “Duplicate Title Tags”. In this case, it has three duplicates!
The  solution as we have found out is to have the following entries in the robots.txt file:
User-agent: Googlebot
Disallow: /*/trackback
Disallow: /*/feed
Disallow: /*/comments
Disallow: /*?*
Disallow: /*?
Disallow: /*page/*
User-agent: *

Disallow: /cgi-bin/
Disallow: /wp-admin/
Disallow: /wp-includes/
Disallow: /wp-contents/plugins/
Disallow: /wp-contents/themes/
Disallow: /trackback
Disallow: /comments
Disallow: /feed
This has the effect of making google bot not index the pages that are covered by the wildcard patterns. So taking the situation above, the page described by /?p=183 won’t be indexed by Google, because of the “Disallow: /*?” directive.
The page with the link:

 Here are some great ideas on how to make wordpress blog duplicate content safe.

Global Network Monitoring Service

Network Monitoring Service: Global Need

Network Monitoring Logo

The price of network downtime is escalating and studies show that outages now cost enterprises an average of $100,000 per hour.  The bigger your enterprise, the bigger the damage per hour. Can your Business survive such a downtime?

Your network needs a proactive Global network monitoring service that gives you a quicker headsup on your network even BEFORE problems crop up! Identify line problems before it affects your operations. Be warned about disk space being filled up. Be notified of sudden spikes in network usage, memory usage or CPU utilization.

Proactive Global Network Monitoring also has the following benefits:

  • Identify potential resource bottlenecks before it occurs
  • Reduce costs by matching bandwidth to actual consumption
  • Protect network assets by also monitoring room temperature

Outsource your Global Network Monitoring to us. Our affordable solution runs 24×7.  Try out our global Network Monitoring service. Our team have a combined experience of over 10 years of monitoring critical network infrastructure.

Network Monitoring Service Deliverables:



  1. 24 hours by 7 days a week real time monitoring of your SNMP (Simple Network Management Protocol) devices
  2. Alerts based on trigger levels (cpu utilization, bandwidth utilization, memory utilization, bit error rates)
  3. Notification within 5 minutes whenever line status changes from UP to DOWN.
  4. Continuous hourly updates when circuits or network devices are down -until the issue is resolved
  5. Network reporting for historical and trend analysis on capture data
  6. Network trends analysis and capacity planning forecasts
  7. Optional Cisco Config backups
  8. Optional Syslog Database

Network Monitoring Service: Free trial Program

Our Free trial for Global Network Monitoring is available to qualified companies. We will need from you the following:

  1. Fill in the Device Info Sheet (we will send this to you via email)
  2. Provide access to SNMP ports (UDP 161 , 162) to network devices

Email marketing[at]futuregen.sg to try out our free 2 week pilot program to start experiencing that  peace of mind when it comes to your network!

Update: Check out our Network Monitoring Service Promo @ 35 per device!

SEO Engagement: Temp Jobs

Integrity Staffing is one of the US top 500 fastest growing private firms in 2007. Their fantastic and almost fanatical obsession with getting it right the first time impresses a lot of their clients.

That is why Futuregen recommended a two pronged approach of engaging in Google Adwords campaign for immediate targetted traffic and SEO of their current website for: Temp jobs Temp Agencies Temp Staffing Temporary Employment

SEO Engagement: IN house or Outsource?

WebProNews has this highly informative article about the topic of whether one should perform SEO work inhouse, or outsource it to the experts.

Among one of the compelling reasons for outsourcing that was not discussed was the concept of TIME. How long before your inhouse can produce results? The veteran SEO can probably do this faster. While the newbie in house techie, would need time to familiarize with the steps involved.

However, one reason companies prefer to keep their SEO inhouse is to keep its trade secrets and web marketing statistics to itself. For this, companies often take a middle ground – that of hiring SEO experts to train inhouse staff to do the SEO work for themselves.