Using Data Analytics for Digital Security

Using Data Analytics for Digital Security

Using Data Analytics for Digital Security

Using Data Analytics for Digital Security is a great way to ensure your company is secure. It can provide a wealth of information on threats and vulnerabilities, as well as the most effective strategies to combat them. However, there are some things you should be aware of before diving into this new trend. Here are some things to keep in mind before making the transition to using data analytics in digital security. If you’re considering it, you may be asking yourself whether it’s right for your business.

Predictive analysis relies on historical data and can identify risks and opportunities that may not otherwise be noticed. As a result, with an increasing volume of data being created, cybercriminals are increasingly interested in compromising this valuable information. With data analytics, businesses can build robust defenses against these attacks. Using big data to analyze security risks will help companies identify cyberthreat patterns and trigger alerts and responses when they appear.

The use of big data analytics in cybersecurity can help protect an organization from cyber threats. Its predictive models can also identify patterns and predict future attacks, helping to prevent cyberattacks before they occur. Ultimately, using data analytics to protect your company’s digital security will help you stay safe online. Once you have your data in a secure environment, you’ll have the tools you need to protect your business. You’ll also have access to a host of other benefits that are only possible through this type of analysis.

The benefits of big data analytics for security are numerous. Its capabilities help detect threats and respond to them quickly. It can also detect changes in behavior that may indicate a threat. It is crucial to combine big data analytics with advanced security measures to protect your network. Moreover, it can help identify the source of a malicious attack, allowing you to better manage it. The benefits of this technology are numerous. If you’re interested in learning more about how it can help your organization, you should read on the following.

Traditional systems do not detect unknown threats, since they rely on correlation rules to monitor behavior. With predictive analytics, the systems can identify unusual behaviors and automatically detect these attacks. With this, it can prevent cyberattacks before they enter the network. Its algorithms can monitor network traffic as well as identify suspicious networks. The results of the algorithms are also useful for security. It helps to protect your digital assets with more accuracy and less risk.

As businesses embrace Big Data and IoT, they need to make sure that their data is protected. Using data analytics to protect your network can help prevent attacks. By analyzing data from different sources, you can detect anomalies and spot malicious users. This can also help you detect compromised insider accounts and prevent zero-day attacks. With this, you’ll be able to stop hackers and ensure the security of your entire organization.

Big Data Analytics and ECommerce – The Paradox of Privacy and Social Media

Big data analytics is a valuable tool for e-commerce firms. The insights from these analytics can be used to create social media campaigns and identify future trends. This data can also be used to improve customer service. The results of big data analysis will enable e-commerce companies to make better decisions about their customers’ preferences. Using big information for customer service will help you make informed decisions about your marketing strategy and improve the overall customer experience.

Social Media Big Data Analytics and ECommerce

This type of data analysis can help e-commerce firms figure out what works and what doesn’t. A company can use Big Data to analyze competitor pricing, adjust pricing accordingly, and understand customer sentiments. Using this kind of data, a business can make informed decisions about how to improve their products. Furthermore, consumers are likely to read reviews of products on social media before making a purchase. With this information, e-commerce firms can improve their products and services.

Using big data can provide actionable insights to e-commerce firms. However, it can also cause a paradox between privacy and social media. Although consumers want to protect their privacy, they will trade that for free apps, promotional offers, and social media incentives. Nunan and Di Domenico argue that privacy concerns have been outpaced by the rise of social networks. Even with the privacy issues, consumers continue to share personal information across e-commerce sites and on social media.

Big Data Analytics and ECommerce – The Paradox of Privacy and Social Media

Big data analytics is a valuable tool for e-commerce firms. The insights from these analytics can be used to create social media campaigns and identify future trends. This data can also be used to improve customer service. The results of big data analysis will enable e-commerce companies to make better decisions about their customers’ preferences. Using big information for customer service will help you make informed decisions about your marketing strategy and improve the overall customer experience.

Social Media Big Data Analytics and ECommerce

This type of data analysis can help e-commerce firms figure out what works and what doesn’t. A company can use Big Data to analyze competitor pricing, adjust pricing accordingly, and understand customer sentiments. Using this kind of data, a business can make informed decisions about how to improve their products. Furthermore, consumers are likely to read reviews of products on social media before making a purchase. With this information, e-commerce firms can improve their products and services.

Using big data can provide actionable insights to e-commerce firms. However, it can also cause a paradox between privacy and social media. Although consumers want to protect their privacy, they will trade that for free apps, promotional offers, and social media incentives. Nunan and Di Domenico argue that privacy concerns have been outpaced by the rise of social networks. Even with the privacy issues, consumers continue to share personal information across e-commerce sites and on social media.

In Demand Jobs to Enhance Your Wellbeing and Succeed During COVID-19

Having work-life balance is vital to achieving happiness in life. In the US, most employees spend over 40 hours per week at work. Overwork can have adverse effects on your health. So, even if you have a six-figure salary, you must recognize when it’s time to take a break. Because of COVID-19, companies have experienced a shortage of talent. They are now offering exceptional salaries and perks to attract the attention of qualified candidates.

Because of the increasing demand for tech skills, the competition has become tougher. Many workers are jobless because of the pandemic, and they are struggling to get a new job. If you’re wondering how to succeed during COVID-19, here are some job alternatives that will help you become an attractive worker. As you’ll have what’s necessary to meet world-class companies’ requirements, getting employed and having a better lifestyle won’t be a barrier.

Digital Marketer 

Digital Marketing with person using a laptop on a white table

The coronavirus pandemic accelerated the pace of the digital transition. Digital channels have become mainstream, and companies are looking for new ways to attract customers’ attention. Nowadays, digital marketers play a crucial role in improving companies’ marketing strategies and increasing brand recognition. Digital marketers use websites, social networks, and email to provide the best customer service. 

Years ago, using television, radio, and newspapers was an excellent option to attract and retain customers. But, since they are spending more online, digital advertising plays an essential role in making customers feel engaged. You need to learn a wide range of tech skills to become a digital marketer. However, Thinkful is a coding school that makes becoming a digital marketer much easier. 

Thinkful is committed to its students’ success. For that reason, students receive help from a career coach, an industry-experienced mentor, and an academic success manager throughout each course. Their tuition guarantee allows students to receive their money back if they don’t land a qualifying job within six months of graduation. 

At Thinkful, students learn everything they need to stand out from the competition. In that case, landing the job of your dreams will be possible. For example, a digital marketer can earn, on average, $120K per year at Amazon. They can also enjoy great perks like paid time off, annual discounts, and paid parental leave.

Mobile Developer

Mobile apps are helping companies reshape the market. They provide customers with the power to control everything with only one tool. Smartphones have become essential for our everyday lives, and companies are using mobile apps to make them more comfortable. Since online shopping is what customers prefer, companies like Home Depot and Gucci have taken their apps to the next level. By implementing augmented reality features, their apps allow customers to have 3D previews of products. 

Gucci’s app enables users to try on shoes before they buy them by using their smartphones’ cameras. Home Depot provides users with 3D previews of merchandise. With this technology, customers can see how products fit in a specific room. AR has allowed organizations to provide a better user experience and reduce costs on product returns.

In 2020, companies like Apple and Samsung are providing mobile developers with benefits and perks like on-site gym classes and spa sessions. Also, workers can receive product discounts and even tuition reimbursement benefits. Professional development has become a need, and companies are willing to do everything they can to meet the needs of skilled aspirants.

You can take online courses or enroll in a coding bootcamp like General Assembly to learn mobile development skills. General Assembly offers not only an iOS development course but also an Android development course. In that case, aspirants can decide between learning Java or Swift skills.

At General Assembly, students learn from experience by building real mobile apps. They get the right knowledge to design and code any app. Also, they gain an understanding of fundamental concepts to impress employers during interviews.

Cybersecurity Specialist

Since data is helping companies take significant strides, cybersecurity specialists have become a must for organizations. These professionals are responsible for keeping companies’ data safe and improving security strategies. Cybersecurity experts have to search for vulnerabilities in software and hardware. And by implementing analytics skills, they must develop new strategies to deal with potential threats. 

Since they have a lot of responsibilities on their shoulders, more companies are providing outstanding benefits. They can work from home and enjoy schedule flexibility. Also, organizations like Microsoft provide workers with health insurance benefits and premium savings to help them improve their wellness. Becoming a cybersecurity expert requires a lot of tenacity. But, I can assure you that your efforts will be rewarded.

Flatiron School offers a cybersecurity program that allows aspirants to learn how to deal with rapidly-advancing threats. With their real-world lab environments, students can learn how to set traps and catch hackers. The program is offered full-time and can be completed in only 12 weeks.

Data Scientist

Becoming a data scientist is an excellent alternative to enhance your wellbeing and succeed during COVID-19. They are in-demand, and employers are in a hunt for candidates with data science skills. Data scientists have to analyze, interpret, and visualize data to create actionable insights. By allowing organizations to make data-driven decisions, they play a key role in leading companies to success.

Metis is a coding school that offers online education to accelerate data science learning. Their data science bootcamp is designed to give aspirants the skills and connections they need to launch a rewarding career in data science. The company counts with career advisors that help students and grads to get hired. At Metis, students learn through hands-on projects and from the best tutors.    

Conclusion 

In general, these job alternatives are excellent for succeeding during the pandemic. Since candidates with these kinds of skills are in-demand, getting a better job and enhancing your wellbeing won’t be a problem. No matter what option you choose, you’ll be ready to overcome unemployment as well as future challenges. Keep in mind that the tech market is a fast-growing industry and it’s affecting every industry around the globe.  

Why Answering Service makes $ense

Did you know that you can get more business by just putting up Click to Call in Google Search results? Mobile users look for these icon like the one below to quickly contact you.

Google’s Click to Call and Futuregen’s pool of virtual receptionists are the perfect combination.

“Google commissioned Ipsos, an independent market research company, to understand consumer attitudes about click to call within organic and paid mobile search results”. These are their key findings:

More importantly, the research found that 31% of callers are specifically looking to make a purchase or transaction. There is one catch however. Not all organizations are ready to pick up those calls! If yours is like most businesses, you don’t have trained people to handle these calls. And you will also need to after-office hours and holiday coverage too.

So hopefully, you now decide to get someone to answer your calls…specially after office hours and during public holidays. You need a company with a team of virtual receptionists to professionally answer your calls for you. You also want the solution to be very affordable and cost effective.

Well good news. We offer a shared pool of proactive agents to answer calls on your behalf. Check out our promotion below or drop us an email at marketing@futuregen.sg or chat with us online to learn more.

Note:
Promo price is good for the first 3 months of service.
Does not include voice circuit pricing.


Source of Ipsos Study: https://ssl.gstatic.com/think/docs/click-to-call_research-studies.pdf

Outsourced Data Engineering Service

Our clients typically need to quickly complete their machine learning projects. They also need to be flexible and nimble without adding head counts. Our outsourced data preparation service takes care of your ETL tasks (Extract, Transform, Load) and delivers quick and accurate data for their needs. We help with the 80% part that slows down the analytics portion.

This 80% typically involves :
Data preparation tasks like Data Digitization, Data Aggregation/Consolidation, Data Entry, Data labeling.

Our trained and experienced teams off load these tasks and help your team accelerate your data analytics projects. We understand your needs. We can work with Microsoft Access, PDF files, Excel, Statistical files and connect to data on Amazon Athena, Aurora, EMR Hadoop Hive, Redshift, Microsoft Azure, Apache Drill, Aster Database, Cloudera Hadoop, Denodo, EXASOL, Google Cloud, Horton works Hadoop Hive, IBM DB2, IBM PDA (Netezza) and more!

Data Digitization is involved with scanning paper based forms and applying OCR with human editors to ensure that the digitized data is accurate. Most often, data are in different silos. Our teams can consolidate this into one dataset for your teams to work on.

Typical Tasks at this stage includes:

  • Cleansing
    (Correcting inconsistent Data, renaming field names and formatting, outliers and grouping common values)
  • Integration
    (Union and Joins of various input sources)
  • Transformation
    (Aggregation, creating new calculated fields, pivot data, creating links among data sources and reshaping data)
  • Annotation
    Data, Text, Image, Video, Audio labeling service to provide your machine learning project with Labeled Data.
  • Reduction
    (removal of unwanted data)

Data Entry involves human intervention in completing those missing values that would otherwise invalidate the records. Data editing is also needed to normalize the inputs as well.

Finally, data labeling (Annotation) helps you train your AI process. Our teams have labeled hundreds of thousands of images for past projects.

Finally, our project managers have data analytics background that understands your team’s need for data quality. Contact us for a zoom conference to find out more.

Using ChatBots to Fight RoboCallers

Robolawyer startup DoNotPay launched Robo Revenge. It enables users to sue any US-based company that spams you with robocalls. The service generates a fake credit card number that you give to the telemarketer. Once they use it, their details are then recorded in the system.

The robocaller’s details and then helps you sue them for as much as $3,000. The service is live now on DoNotPay’s website and in its app.

What makes for a BAD Client Interaction

In a Dimensional Research survey sponsored by Zendesk in 2013:
What makes for a BAD interaction?
72%  said it was having to explain a problem to multiple people
51 % on the problem not being resolved.

Zendesk Survey - what made CS bad

Not only are customers most frustrated with the way customer service issues are handled, 58 percent said they were more likely to share customer service experiences today than they were five years ago, with more and more people sharing experiences on social networking sites and writing online reviews

Case Study: KLM use of Twitter

KLM is the Dutch airline that evolved its use of Twitter in unexpected ways. They originally used twitter as a platform for social media marketing. They quickly realized that it could also be used as a platform for communicating service disruptions. This proved invaluable during the 2011 Iceland volcano eruption.

KLM Twitter Case Study
KLM Twitter Page

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