Category: Web Presence

SEO Engagement: IN house or Outsource?

WebProNews has this highly informative article about the topic of whether one should perform SEO work inhouse, or outsource it to the experts.

Among one of the compelling reasons for outsourcing that was not discussed was the concept of TIME. How long before your inhouse can produce results? The veteran SEO can probably do this faster. While the newbie in house techie, would need time to familiarize with the steps involved.

However, one reason companies prefer to keep their SEO inhouse is to keep its trade secrets and web marketing statistics to itself. For this, companies often take a middle ground – that of hiring SEO experts to train inhouse staff to do the SEO work for themselves.

Attend the Live Response Seminar @ EDC (ASME)

Savvy website owners that employ Live Response technology have garnered high customer satisfaction AND more importantly, generate larger online revenues.

Now that I have your attention, you may ask “What is a Live Response system?”

Put simply, it is a piece of code that shows up as a button on your site. When visitors have questions,  need help or can’t find information from your site, they press that button to ask to “speak to a live person”. This action pops up an instant messenger-like window where trained agents will attend to and assist your website visitors.

The past problems with Live Response systems revolve mainly around planning, deployment and operational concerns. It also required a high investment. Now even small to medium sized companies can leverage new technologies to offer the same service that their bigger competitors can offer – without significant investments in time and resources.

For more information, please call Nora at 6513-0388

  • Date : Thursday, 31st January 2008
  • Time : 9:30am to 12:30pm (Registration starts at 9:00am)
  • Fee : S$40 for ASME members and S$65 for non-members (GST included)
  • Venue : EDC @ ASME, 167 Jalan Bukit Merah Tower 4, #03-13, Singapore 150167

Who should attend?

  • Business owners and entrepreneurs
  • CEO/MD/GM
  • Marketing Directors/Managers
  • Sales Directors/Managers
  • People in-charge of website marketing

Live Response Seminar Flyer

Live Customer Support Basics

LRS Benefits?

Savvy Website owners are making use of Live Response systems to increase customer satisfaction and overall online revenues.  Live Response Systems gives your web visitors the option to talk to or ‘chat’ with an online CSR (customer sales rep) or CustCare (Customer Care Provider), dramatically increases your website’s usability—from within the browser sesson!

Clients now get immediate and intelligent answers to request for information.

What is a Live Response System?

Put simply, it is a client-server application that resides on three places: one piece that resides on your application server, the other piece resides on the webserver and finally, one piece sits on each of the staff PC that will handle the support.

How Does it work?

You place a piece of code on your web server. It will appear as button with the labels “Live Chat” or words of a similar nature. When clients can not find what they are looking for, or they need assistance, they simply click on the “Live Chat” icon.

This will cause a pop-up chat window to appear where both the visitor and your CustCare, or CSR can attend to, assist and/or close the sales for the visitor.

The CSR now has the tool to convert your webvisitor into a paying client!

Problems for SMEs

One phrase summarizes the problem faced by SMEs(Small and Medium Enterprises) when faced with Live Response Service implementations: Economies of Scale.

They are not big enough to afford the major investments required to plan, deploy and operate such a Live Support system given that their web traffic is not that great. They need the system, but their scale of operations can not justify hiring full time employee to operate the system.

One Possible Solution: Shared Live Customer Support Systems!

Instead of running Live Customer Support Systems fully inhouse, why not consider outsourcing this? The investment will be minimal as these are spread over shared customer support personnel with other SMEs.

Find out more:

Send us an email at marketing[at]futuregen.sg and we will assess your current needs and match you with a correct program.

SEO Engagement: Lasik Eye Surgery

Futuregen has been tapped to help promote Lasik Eye Surgery website that compiles volumes of information to help guide potential patients make up their minds on their eye care options.

Lasik Eye Surgery has its pros and cons. This Lasik Eye surgery website discusses them all!

By combining both on page optimization and link building campaign, Futuregen plans to bring lasik eye surgery website in the first page of Google Search Engine results for Lasik Eye surgery related queries.

The result will be more webtraffic for Lasik Eye Surgery Website.

SEO Engagement: How to gain more weight

Did you know that Yin and Yang concepts of Traditional Chinese medicines can help people to gain more weight?

“In order to gain more weight, herbal medicines can be used to treat any excess or deficiency in your energy, blood and body fluids.  In general, when all these are in harmony, your body will be healthier and you can gain more weight.”

 

In the west, gaining more weight is expressed as storage of energy. When your store more energy than you spend, you gain weight.

Seach Engine Marketing Convention 2007

Aaron Wall

Futuregen was fortunate to have attended and learned from the SEO gurus of the industry at the SEMCON 2007 event organized by Marc Macalua and Norelyn babiera of SEO phils and Fiera de Manla respectively. I forgot to mention IMV Solutions is also one of the organizers. (Thanks Anton S.)

The event featured heavyweight speakers like Aaron Wall of SEObook.com, Todd Malicoat of stuntdbl.com, Dereck Callow (Google) and Philippine SEO gurus like Elymar Apao of jozzua.com, Jonathan Cansuncad of netbooster asia, Rhiza Sanchez of pinkseo.com, Javyee Fernandez of b5media.com, Michael Turner of harvestseo.com  and Hans Koch, Co-Founder/Search Architect at syndeo::media to name but a few.

You can listen to the Semcon 2007 Audio archives.

Client Testimonial: Singapore Franchise Opportunity

I just received news that Astreem is now ranked #1 under Singapore Franchise Opportunities way above other local Franchise consultants. I just wanted to say thank you for all the advise you have given and getting us here to this Top spot!Thank You so much!

Best Wishes

Hsien Naidu
Director
Astreem Corporation Pte Ltd
7500A Beach Road, #16-324
The Plaza S(199591)
Tel: 65 63923608
www.astreem.com